BMW,
THE OTHER GENUINE ARTICLE
"That's
a nice Beemer," said a rider on a beautiful black Harley Road
King as he pointed to my also black K1200RS. This friendly exchange
took place at the famous Crossroads of Time gas station, in Deal's
Gap, NC; the "ground zero" for serious motorcycle riders
in the entire Eastern coast of our fine continent. Deal's Gap is the
home of the infamous Tail of the Dragon; perhaps the twistiest 11
miles you'll find anywhere. My new friend went on to say, "my
buddy back in Ohio has a BMW R1150RT, we swap sometimes and you know
I truly enjoy riding that bike." Then he said the magic phrase:
"BMW, now that's another genuine article." It wasn't the
first time that I had heard that, but for some reason it really sunk
in. Maybe it was the location, the two-wheel heaven, the Mecca of
all things motorcycling, whatever the reason I have never forgotten
that encounter. Creating memories and making new connections are some
of the main reasons that I enjoy traveling on my bike:
I've often
pondered what makes for a "genuine article?" Like a scene
from a favorite movie I have run that scenario back in Deal's Gap
many times in my mind. I think the answer is more than just brand
longevity. It is instead a combination of heritage, national pride,
prestige, history and the community. BMW, similar to Harley-Davidson,
has been in continuous production for over 80 years. Both marques
have an illustrious history of racing, endurance travels and groundbreaking
events. Both are the national motorcycle of their respective countries
and served their military very well in past wars. Both use twins.
In essence both are genuine in their focus and commitment to the two-wheel
community at large.
BMW motorcycles
stand for German ingenuity, long distance comfort, all-weather riding,
durability, understated but elegant designs the same way that Harley-Davidson
stands for the independent spirit of America, liberty and freedom.
It's no secret that I have a soft spot for Road Kings, and in my many
years of riding I have met quite a few Harley riders who have a soft
spot for Beemers and wouldn't consider riding any other machines.
This may come as a surprise but current and former Harley riders constitute
the largest group of new BMW owners. They like to jump from one "genuine
article" to another and sometimes keep both. I think the ultimate
would be to have both in your garage. Enjoy 186 years of continuous
combined history in two wildly different machines that are surprisingly
similar in their heritage. Here's to the craftsmen, visionaries and
two-wheel geniuses of the world.
* * * * * * *
Controlled
Madness: K1200S Review
with
K1200RS, K1100RS and Suzuki GSXR-1000 References
click
image for video
* * * * * * *
The
New Catch Phrase: Civility
Discussion
boards were the topic of my first Ride the Web column, back in June
2002. Now, almost 3 years later, I thought it was time to revisit
this ever-growing concept. It is amazing how indispensable the Internet
has become. Exchanging e-mails after meeting someone is now more common
than phone numbers. Dialup has become a thing of the past, as many
people choose to connect via broadband. Actually one of the hottest
online formats is Blogs (web logs). Blog stars are showing up on talk
shows, and actually had an affect on the outcome of last year's election.
Think of them as radio talk show hosts of the past.
Compare
to 3 years ago, there are now hundreds of international BMW discussion
forums on the web. Europe specially is growing very fast. But if you
want to know the fastest growing segment in the world, look no further
than China. China seems to be breaking speed records in many segment,
including Internet usage, new homes built, new cars sold, and of course
it is no wonder that 7 of the top 10 polluted cities happen to be
in China as well. China is also beginning to compete for the universal
two and four-wheel market share. Within the next 5 years, US buyers
may have the option of buying Chinese cars as cheap as $8,000 and
bikes as low as $4000. There are already a few discussion boards in
China covering European motorcycles. I know, because my new forum,
BMWK1200S.com is mentioned there. And that brings us back to the discussion
forums.
Initially
when I started this column, I was rather burnt out with BMW forums.
After being very active for 3 years on one, the constant banter, negative
vibe and back stabbings finally turned me off. I realize that I am
not alone in being precautious of boards. Many people in the industry
do not go on forums for the fear of backlash, insults, negative and
aggressive behavior of some posters. We call these posters keyboard
heroes. They are civilized in person, but turn vicious in the relative
anonymity of the web. So, in the past three years, I didn't log on
to any BMW forums, but instead found myself on photography boards.
You can never know enough about shooting professionally. I discovered
something very interesting, the behavior of some members on a few
of these photography forums, were practically identical to two-wheel
ones. With one exception, the exception is an extremely successful
board, with strict guidelines for civility set by the founder. Viola,
a great discovery, if I may toot my own Fiamm. I was surprised to
discover that the most successful and active photography forum on
the web, dpreview.com, with thousands of daily posts, also happens
to enforce strict civility codes. Forum admins take note: It may be
counter-productive to let these keyboard heroes loose on your boards.
I understand that some of you like the shock factor of flames and
rants; anything to draw the people in day after day. But at the end
of the day, you'll end up with lesser quality members. You'll have
a forum with bunch of guys, banging each other over the head. The
aim should be to provide a useful, informative tool, mixed with entertainment
and not catering to the lowest common denominator at all times.
So, I took
some time off from BMW forums and learned a few lessons here and there
in the process. With the initial buzz on BMW's new K1200S Supersport-Tourer,
I along with many others got the bug. As some of you know, I love
my K12RS, now 5 years old with 50K miles on the odo--there is no other
bike I'd rather ride. I realize it may not be perfect, but suits my
riding style well. However, with the introduction of the KS, finally
the choice for my next ride became delightfully obvious. The fact
that it is the successor to K12RS, certainly helps too. I felt that
it was time to get back into BMW forums. So on June 5, '04, I launched
BMWK1200S.com, exclusively dedicated to the K1200S and K1200R machines.
Within 3 weeks of setting up shop, Cycle World magazine endorsed the
site, and by the first month, the site was receiving 10,000 unique
visitors, that number, within two months reached 15,000. The site
currently holds close to 200 members, with a growth rate of about
10% per month. However, similar to the photography site mentioned
above, I decided to set strict guidelines from day one. These guidelines
include, no insults, no rants and complete respect for the fellow
members, with a firm 3 strike you're out policy. Old school, board
admins may assume that these tight policies would turn people off,
but instead I am happy to report the forum has become a wonderful
working example of civility combined with functionality and fun. Where
anyone, especially people in the industry can comfortably visit and
discuss all topics related to these new bikes and the world of motorcycling
in general in relative peace of mind. Ah, civility, who knew? ;)
* * * * * * *
K1200R
CONCEPT
Open
Letter to BMW Motorrad Design Team
Dear
BMW Motorrad Design Team: Congratulations to this capable team on
designing the all new k1200S. It certainly is the right bike from
BMW for the new Century and it is the type of motorcycle that many
of us were hoping BMW would design.
The K1200R
intro at the Intermot, was quite an interesting experience. The bike
is a very nice 2nd entry into the ever popular "naked" category
from BMW. Its performance would certainly set it apart from the likes
of Aprilia Tuono (current Press darling) and other offerings from almost
every manufacturer. It seems that only the new MV Brutale 1000, can
match the K1200R in numbers.
The new K1200R, has a few advantages, including an unobstructed view
of the Duolever front suspension.
The bike
however seems like a work in progress. The GS headlight assembly, looks
just plain weired. As you well know, headlights visually make very strong
statement and although a small part of the overall design, they often
esthetically make or break a design for the consumer.
I would rather see two plain vanilla small round headlights, than a
misfitting GS assembly. Why put a known GS headlight on a streetfighter
with the K engine? Also, the bike seems very bulky and visually heavy,
and not as sexy as a successful naked should be. The oil cooler under
the headlight, is too raw and unfinished for a bike of this caliber
(a kidney grill perhaps?). The radiator, is one big black thing
that is adding to the already bulky appearance of the bike (a V-Rod
style all metal, jewel like radiator cover perhaps?).
I am very
aware of budget limitations at BMW. However, since you already seem
to be committed to this model, it's better to put in more time, than
face another unsuccessful model such as the doomed CL.
I am sure
you'll get your usual barrage of comments from the world press on this
new concept. I also am aware, that you carefully read all reviews of
your motorcycles. Hope that the final version of the K1200R, will be
as sexy and successful as the K1200S design.
Best,
Shahram
Shiva
*
* * * * * *
STAR DESIGNERS
Brand
Advantage or Brand Suicide
July 2004
-- The automotive industry (2 & 4 wheels) in its 120 plus years
of history counts among its members a very large group of extremely
creative industrial designers. Many visionaries, artists, mavericks
and pure geniuses have helped create some of the most memorable rolling
sculptors in the world. Many of their creations are now considered to
be either priceless, or they fetch bids in the millions of dollars in
the premium auction circuits.
In the
past, an automotive designer became a star, because of many years,
often decades, of proven success. Now it seems a designer becomes
a star before they have penned any successful line of vehicles. Who
to blame: Hollywood, MTV, the neo celebrity culture or boy band groups?
I attended
the 2004 New York Auto Show, on it's first press day. This is two
days before the show is open to the public. It's a fun time to be
at the Show this early. The cars are still being rolled in and out;
there are brand marketing people and senior executives everywhere;
formal presentations at every corner and the press is at the ready
to catch any and all things unusual, including a video interview with
the legendary Carroll Shelby at Ford's 3 Acres+ floor space.
The second
most interesting showcase for me was Mercedes. They were presenting
two new cars: the 2005 SLK and the debut of the new CLS class (a coupe
styled, 4 door sedan). I spent a while at the MB section, looking
very intently at most of their offerings. The new SLR (US$400K+) makes
your mouth water, just sitting there. The CLS is a real cool concept.
If you find the E or the S class too formal and conservative for your
very hip life style, but can't give into the limited seating capacity
of a two-door coupe, why not blend the two and get a coupe that is
actually a sedan? Too clever and a beautiful execution as well. The
Japanese where all over the CLS, taking pictures of every nut, bulb
and stitch. I stayed at the MB section for a while and chatted with
a few of their representatives. All of whom where extremely well informed,
gracious and articulate, which was a surprise actually, as I had held
not so informed conversations with representatives of other brands
for most of the morning. I tried the new offerings by MB, as I was
invited to do so by the said gracious reps and found myself in a fuzzy
over the new SLK. An absolute beautiful and near flawless execution
for the US$40K roadster market. Where am I going with this story?
It will be revealed in just moment. I asked the MB rep: So who designs
these beautiful machines? MB rep: Oh, we don't have a star designer;
this is purely teamwork. I said: No wonder the new MBs look so amazing.
In my opinion,
only automotive designers who have proven themselves with years of
successful track record, can demand and receive star treatment. All
others should do what a genuine artist must do in the first place:
pay their dues. Otherwise they share the fate of boy band groups and
body piercings. The pressure of star treatment will mentally force
the new designer to go above his/her ability to make immature styling
statements that in his/her mind would justify the privilege treatment.
Teenage idols last a season or two, true legends a lifetime or more.
Shahram
Shiva
PS: Incase you wonder what was the first most interesting showcase.
It was Ferrari, as I spent a good hour talking to one of their reps
and sat inside every one of the offerings from both Ferrari and Maserati,
including the ultra exclusive new Maserati LeMans.
* * * * * * *
SEX
APPEAL
June 2004
-- BMW has obviously reached a new milestone in their 80-year history
of manufacturing motorcycles. I have made my thoughts rather clear
on my K12RS.com site in the past couple of years. I suggested that
the solution to BMW Motorcycles' success and greater market share
(which they surely deserve) is not to be found in Japan, but in their
own backyard, in BMW Automobiles. BMW Automobiles long ago decided
to pull all the stops and simply create some of the best cars in the
world--to stop blaming and start competing. That means, the company
stops being married to some archaic principals that may have worked
30 years ago, but instead it focuses on the final product. To make
cars that outperform, out last, out comfort, out engineer, out smart
any other vehicle in their price range. In short no excuses
manufacturing and no crybabies allowed.
BMW
Motorcycles seems to finally be loosing up their kidney belts, letting
down their hair and grooving with an ever-popular world beat that
was very much foreign to them in the early 90's. Overall the influence
of Dave Robb and his team has been very positive and it continues
to be so. The new K1200S and R1200GS are the start of something
real big at BMW. Through these products they are proclaiming that
they are no longer engineers who make bikes solely for other engineers.
Some of the BMWs of the past had the sex appeal of a scraggy looking
college professor, with bad posture in his 60's, wearing a corduroy
jacket with elbow patches and smoking a pipe. To paraphrase a certain
tobacco company, "BMW Motorcycles, you've come a long way baby."
Sex
appeal has always been the primary factor in marketing of most succesful
cars and automobiles--needless to say almost everything else under
the sun as well. Most BMW cars have had them (with some reservations
of recent Bangle's designs, where extravert exteriors, cold technology
and sterile interiors are replacing inspired, understated designs
that has been the benchmark for BMWs in the past).
Just
think for a moment of some of your favorite vehicles of all time,
what comes to my mind are Bugatti, Ferrari, Aston Martin, a few
American Muscle Cars specially Mustang Boss, in motorcycles, I love
Brough Superior, Vincent, MV Agusta, Matchless, some Guzzi and Ducattis,
and yes R90S, and many more. The common theme within all these vehicles
is SEX. They are all oozing with love juices and massive sex appeal.
They invoke passion, steer our emotions and even make us fall in
love with them. Don't misunderstand me, I am not purely referring
to their styling, as they are also engineering masterpieces for
their era and some marques continue to be so today. Contrary to
the popular opinion sex appeal is not only skin deep, in
this case, it is the whole package.
I
am glad that BMW Motorcycles is tapping into this phenomenon with
greater confidence. The R1200GS and K1200S are the start of a passionate
afair and the next few years promises to be truly exciting for BMW
Motorcycles. 'about time
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